What are digital PR tools?
Digital PR tools can help you distribute your content, monitor what’s being shared about you and create an audience for your content. You can use them to answer questions from potential customers, reach out to journalists and influencers, and even measure the success of your content. Since the online landscape is changing rapidly, so are the strategies that work for businesses.
Webinars
Digital PR tools are similar to traditional press release tools in that they can be used to distribute information about your business to the media or online publications. However, unlike press releases, these tools can also serve as a way to engage with the media and build relationships with reporters and outlets. If you are just starting your digital PR campaign, your first step will be to choose and implement the right tools to help you craft and distribute your press releases.
Blogging
Digital public relations tools, or DPR tools, are software programs that can help you create, manage and distribute content for your business. Since they can be used to distribute content via email, social media, and the web, these programs can help to increase your brand awareness and drive more traffic to your website. While some of these programs are free, many of them require a subscription fee.
Podcasts
If you’re a business looking to create more awareness about your brand, digital PR is an excellent tool to use. It allows you to tell the story from your own perspective and in your own voice. A great way to distribute your content is to create a podcast that shares your knowledge and expertise. Whether you want to offer advice on a specific topic or share your own journey, a podcast is the perfect way to get your message out to your audience.
Social media
Digital PR tools are software programs designed to help business owners effectively manage their social media pages. They can help companies monitor their brand mentions and engage with customers, influencers and other key stakeholders. These programs offer features like social listening, analytics, scheduling, content creation and management. But they also offer automation features that make managing your social media accounts easier.
Web profiles
Digital PR tools are programs that help you manage your online presence so you can find and work with journalists who are interested in covering your products and services. There are many different tools out there, and each one has pros and cons. Some are free, while others are more expensive.
Video
Digital PR tools are software programs that can help you create and manage a press release, track coverage, schedule interviews, and more. They can also help you automate some of the mundane tasks that take away from your time to focus on other priorities.
User generated content
Digital PR tools are software programs used to manage and distribute content to the press on behalf of brands and organizations. They’re often used in conjunction with social media management tools and can include things like scheduling creation and posting on social media. They also have automation capabilities, like email campaigns, contact lists, and tracking metrics.
