Digital PR Services Demystified

Musings from a Digital PR Company in Los Angeles

How Legal Proceedings Between Baldoni-Lively Controversy Could Impact PR Consultants Appetite for Hiring Growth Marketing Specialists

The ongoing legal battle between Blake Lively and Justin Baldoni has sparked industry-wide discussions, particularly about the role of digital strategies in shaping public narratives. Allegations that Baldoni’s crisis PR team employed digital smear campaigns to manipulate social media narratives highlight the risks and opportunities of such tactics. For public relations consultants considering hiring growth…
When Accuracy Fails: What Public Relations Agencies Must Learn from AI, Creators, and Crisis Management

The Context: Trust in Information Is at an All-Time Low Only 32% of Americans trust media institutions, according to Gallup’s 2023 Confidence in Institutions survey. For public relations agencies, which depend on credible messaging, this erosion of trust presents both a challenge and an opportunity. With AI-generated misinformation on the rise, creators sidestepping fact-checking, and…
How Digital PR Consultants Build Relationships with Journalists

Digital PR Consultants can adapt to shifting newsroom dynamics, build stronger media relationships, and craft pitches that resonate in an era of engagement-driven journalism. Art of the Tailored Pitch: Lessons for Digital PR Experts The fast-changing world of journalism has created a ripple effect in how Digital PR Consultants approach their craft. As newsroom priorities…
Why Golin’s AI Revolution Will Change PR Forever

AI Disruption or Opportunity? How Golin’s Chief AI Officer is Redefining Public Relations A global PR agency aims to be fully AI-integrated by 2026, but what does this mean for consultants navigating content marketing, social media, and client trust? PR Agency Built for the AI Era Imagine rebuilding a 70-year-old global PR agency from scratch.…
Public Relations Law Meets Digital PR—What You’re Not Thinking Could Cost You

The line between a successful PR campaign and a legal disaster is finer than brands realize. For digital PR consultants managing influencer partnerships, crafting social media campaigns, and producing SEO-driven content, understanding the nuances of public relations law is no longer optional—it’s essential. The Arthur W. Page Center’s newly launched online course on public relations…
Behind the Scenes of a University’s PR Powerhouse: How Erin Murphy’s Role Could Redefine Digital PR

From the Statehouse to the University Boardroom: What Erin Murphy’s Appointment Means for PR Strategy When Purdue University named Erin Murphy its senior director for media and public relations, the news rippled through both academic and public relations circles. The move wasn’t just about a high-profile hire—it signals a strategic pivot in how large institutions…
What Does A Digital PR Do?

What does a digital PR do? Digital PR does not mean social media marketing. It means sharing news and information in a way that is similar to traditional press releases but through the use of social media. A digital press release is an easy way to get your message out to a large audience and…
What Are The 4 Types Of PR?

Public relations (PR) is the practice of creating, managing, and executing communication campaigns that promote a company’s image and interests. There are four main types of PR: advertising, public relations, public affairs, and philanthropy. Public relations is a strategic communication tool that helps companies build relationships with their customers, employees, and the public. View this…
What Does A PR Agency Do?

What does a PR agency do? A PR agency is a company that works with people who have a story to tell and want to get their message out to the world. A good communications team can help anyone promote their brand and get the attention of potential customers. A brand needs the right kind…